From July 3rd to 23rd, over 800 athletes from 25 countries will compete in the global event that turns Milan into the capital of urban sports.
Milan is gearing up to reclaim its place on the international stage of urban sports scene with the HERO BATTLE CUP 2025, one of the most anticipated events in the world of inline freestyle skating. Following the success of last year’s edition, the city will once again host the Italian leg of the Inline Freestyle World Cup, now in its 17th global edition.
Recognized by the International Olympic Federation World Skate and supported by Skate Italia – Federazione Sport Rotellistici, the event holds a 3-star rating — the highest level in the global ranking — and draws the best talents from the international scene. For 20 days, Milan will become an open-air stage where sport, urban culture, and innovation converge.
Event schedule:
July 3–7 – Qualifications
July 9–12 – International finals
July 13–23 – Italian Championships by Skate Italia
This extraordinary event will welcome over 800 athletes from 25 countries — including China, India, South Korea, Spain, France, Poland, Taiwan, Iran, Chile, and Ukraine — competing across all inline freestyle disciplines:
from classic to battle, speed slalom to slide and jump — an adrenaline-fueled mix of technique, music, and performance.
To make the experience even more immersive, a dedicated urban sports village, complete with cutting-edge structures, interactive zones, workshops, and initiatives focused on sustainability, design, and urban innovation.
The 2025 edition will take place in Piazza Duca d’Aosta, one of Milan’s most iconic and challenging urban spaces.
"Milan welcomes the Hero Battle Cup for the second year," says Martina Riva, City Councillor for Sport of the Municipality of Milan, "and it does so in one of the most iconic and complex areas of the city: Piazza Duca d’Aosta. Hosting athletes from all over the world here is more than just sport — it’s a conscious choice. It means transforming a transit square into a space for meeting, living, and sharing, opening up new perspectives on how we experience public space. With the 2026 Winter Olympics and Paralympics on the horizon, events like this help us build a daily culture of urban and inclusive sport that speaks to everyone.”
A message echoed by Alessandro Cola, President of ASD Conero Roller and event organizer:
"This year, we’re bringing the best of Italian and international skating to Milan: 5 world champions, 11 current global ranking leaders. It will be 20 days of sport, spectacle, and passion—with events broadcast live for the first time on national TV. Milan reaffirms its role as a capital of sport and innovation, ready to welcome thousands of young people and fans to a major international event that blends energy, culture, and community.”
Federica Picchi, Undersecretary for Youth and Sport of the Lombardy Region, also highlighted the event’s impact:
"Events like the HERO BATTLE CUP represent the sports of a new generation: dynamic, engaging, and deeply tied to urban and youth culture. The Lombardy Region supports events that bring together entertainment and participation, promoting community, talent, and innovation. Milan once again proves itself a sporting capital with its eyes on the future.”
The HERO BATTLE CUP 2025 will also be a perfect springboard toward Milano Cortina 2026, as many roller disciplines share origins and techniques with ice sports that will feature in the upcoming Olympic Games.
A unique fusion of sport, entertainment, inclusion, and cultural impact, this must-see event is set to write a new chapter in the story of urban sports.